City Corner:New live music board could shape city’s entertainment industry | News

City Corner:New live music board could shape city’s entertainment industry | News

Music business professionals, how can we make it easier to?

The Conference & Guests Bureau is looking for volunteers to serve on the brand new Victoria Music Pleasant Advisory Board, an unpaid board that can yield dividends for its members, town and our group as we search to harmonize our efforts to domesticate Victoria’s stay music business.

Earlier than COVID-19, you may discover gifted musicians enjoying at bars, eating places and different venues throughout Victoria just about each weekend. Our stay music scene already receives help from skilled organizations such because the Victoria Space Music Affiliation, however the creation of the Victoria Music Pleasant Advisory Board will more and more convey the Metropolis to the desk so we are able to higher perceive the wants of our music business professionals.

Similar to our native companies, museums and outside recreation areas, Victoria’s stay music business is a tourism product. The Conference & Guests Bureau is dedicated to cultivating the options and sights that make Victoria particular, and this board will assist us try this for our stay music business. Whereas we beforehand had contact with the stay music business, primarily within the context of planning occasions, this board will present a constant avenue of communication and can join us with professionals throughout the business—not simply musicians.

The creation of the board would be the remaining step for us to be named a Music Pleasant Neighborhood, a designation conferred by the Texas Music Workplace. The method of incomes this designation started final fall after we hosted a Music Pleasant Neighborhood workshop sponsored by the Texas Music Workplace. We’ve additionally established the Conference & Guests Bureau as an official liaison for this system; registered with the Texas Music Business Listing, a public listing that can be helpful to individuals on the lookout for music-connected organizations and people right here in Victoria; and demonstrated a willingness to accomplice with educators and nonprofits to domesticate music in our group.

The Texas Music Workplace retains a report of Music Pleasant Communities on its web site. The designation will ship a transparent message to musicians, occasion organizers and others that we’re dedicated to rising and sustaining our stay music business.

The Music Pleasant Neighborhood program appears a bit totally different in every of the 16 Texas cities the place it has been established as a result of this system is all the time tailor-made to the group’s particular wants. As soon as the board has been created, members will be capable to inform us in regards to the challenges they face so we are able to start working collectively to deal with these challenges. I hope this partnership will result in transformative initiatives for Victoria, and I’m excited to seek out out precisely what that can appear like.

The board is open to anybody employed in or affiliated with the stay music business in Victoria, together with musicians, venue house owners, promoters, members of the media, instrument retailers and members of different organizations with a vested curiosity within the stay music business. Board members may have a singular alternative to be part of shaping the subsequent step within the improvement of Victoria’s stay music business as they share their experiences with one another and with town.

To use, go to, click on on “About” and click on on “Texas Music Pleasant Neighborhood.” Functions have to be acquired by 5 p.m. Friday, Oct. 23. In case you have any questions, you may contact me at 361-485-3117.

Joel Novosad is the director of the Metropolis of Victoria Conference & Guests Bureau.

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