Within the wake of the unimaginable Reddit-inspired surges loved by shares like GameStop, VanEck is planning to launch an ETF that makes use of a measurement of social media curiosity to find out its holdings.
Launched on four March, the product is named the VanEck Vectors Social Sentiment ETF, and can commerce beneath the ticker image ‘BUZZ.’
The fund will put money into massive cap US shares with probably the most bullish investor sentiment and notion primarily based on the BUZZ Subsequent Gen AI US Sentiment Leaders Index. The portfolio is rebalanced month-to-month and can embody 75 names.
The index makes use of an algorithm monitoring stock-specific messages and posts. These posts are then filtered by an analytics mannequin utilizing Pure Language Processing know-how to find out what posters are saying about these shares and whether or not the sentiment is constructive, unfavourable, or impartial on a collective foundation.
The businesses are then ranked, and people with the best quantity of constructive sentiment wind up within the index. The index was developed by Toronto-based hedge fund Periscope Capital.
The fund is a revival of the Sprott Buzz Social Media Insights ETF, which ran for slightly over three years and closed in 2019 after failing to get a lot pick-up from traders.
However this was earlier than Reddit discussion board WallStreetBets started dominating the investing dialog, and earlier than David Portnoy of Barstool Sports activities pivoted his focus to buying and selling, which he stated was a results of the pandemic-provoked dearth of sports activities occasions on which to gamble.
In a video launched Tuesday on Twitter, Portnoy defined that he’s ‘a part of’ the ETF, and is ‘placing my face behind, placing my status behind’ it.
‘Is that this huge? It’s f*cking big,’ Portnoy concludes.
Portnoy is a shareholder of BUZZ Holdings, ULC, the father or mother firm of the BUZZ NextGen AI US Sentiment Leaders Index. BUZZ’s index at present inclues Penn Nationwide Gaming; Penn acquired Portnoy’s Barstool Sports activities in early 2020, and Portnoy is a big holder of the inventory.
The BUZZ index’s largest components are at present Twitter, DraftKings, Ford, and Fb.
In an announcement on the launch, VanEck stated: ‘Particular person traders are essential contributors out there and VanEck has sought to supply accessible content material and funds akin to VanEck Vectors Social Sentiment ETF (BUZZ). BUZZ empowers particular person traders to doubtlessly profit from predictive insights by the measurement of the market’s collective convictions.’