In accordance with a brand new examine out of New York College, the primary cause we use social media is similar as the explanation why we are able to practice animals to do tips for meals.
We’re hooked on the rewards. On social media, the reward is getting a lot of likes. For animals, the reward is getting one thing to eat.
Here is some proof. The researchers monitored how regularly individuals posted on social media. When individuals posted one thing that bought lots of likes, they began posting extra typically. After they put up a publish that bombed? They posted much less.
In different phrases, getting these likes feels so good we would like extra of it . . . so we publish extra typically to maintain chasing that dragon.