The winter vacation season tends to be an important time for retailers, eating places, and different small companies that depend on the annual flurry of gift-giving and festivities to herald the income they should keep afloat, however it is going to be particularly pivotal this yr after months of economic challenges wrought by the COVID-19 pandemic.
As a part of its ongoing efforts to encourage group members to assist native companies, the Vienna Enterprise Affiliation has expanded the Small Enterprise Saturday information that it usually places collectively yearly right into a Vienna Holiday Guide.
Launched on-line on Nov. 1, the information offers native companies a platform to share the offers and promotions that they’re providing throughout this vacation season. It additionally options public occasions hosted by the VBA and the City of Vienna, such because the Store & Stroll sequence and the annual adorning contest.
“We simply need to do all the pieces we will to assist the companies which are struggling a lot, and this vacation season is so essential,” VBA Govt Director Peggy James mentioned. “Nothing towards Amazon, however our companies actually, actually need the enterprise. Small companies actually need the enterprise, so it simply appeared like a pleasant factor to do.”
Vienna enterprise homeowners say the VBA’s assist and the sense of group fostered by City officers and residents have buoyed them as they tailored their services to a world of social distancing and public-gathering restrictions.
“Vienna is absolutely superior. They’re actually a loyal buyer base,” Potomac River Working Advertising and marketing and Group Outreach Coordinator Gina DeGaetano mentioned. “…The enterprise affiliation [is] doing all the pieces proper to encourage folks to proceed to buy small, whether or not that’s supporting them on-line or coming into the shop, and we’re actually seeing the Vienna buyer base is doing simply that.”
With 9 areas within the D.C. space, Potomac River Running has seen a surge of curiosity in strolling and operating through the pandemic as folks wanted new methods to train after indoor gyms and health facilities closed.
For December promotions, the family-owned enterprise will give free branded socks to clients who make an in-store buy of $100 or extra on Dec. 5. Anybody who spends $50 or extra in-store or on-line from Dec. 7-24 will get a $10 retailer credit score that may be redeemed in January.
DeGaetano says the previous 9 months haven’t been straightforward, however Potomac River Working’s adjusted enterprise mannequin, which incorporates enhanced curbside pickups and digital shoe fittings, might higher serve the group in the long term.
Vienna Body & Brain has equally discovered methods to show hardship into alternative.
After Virginia’s stay-at-home order compelled the studio to shut in March, proprietor and lead teacher Paula Pierce shortly pivoted the yoga and tai chi courses to on-line streaming, one thing she plans to proceed even after in-person courses resume.
Whereas not all clients migrated on-line, Pierce says the change enabled her heart to achieve extra folks – new members have included a pair from Delaware and one resident of Sweden. She will be able to now additionally collaborate with different Physique & Mind franchises within the area.
Along with providing one-week $10 trials and $99 memberships to all on-line courses for a month as vacation promotions, Vienna Physique & Mind will be a part of NoVA Spine & Wellness to host a free webinar on Dec. 15 that may concentrate on stress administration and immune system assist.
“With the politics and the protests and the pandemic, individuals are below lots of emotional and psychological stress,” Pierce mentioned. “We simply thought it was a good way to assist the group and introduce our providers, but additionally give folks a number of issues that they’ll do on their very own to take care of themselves.”
Different distinctive promotions featured within the Vienna Vacation Information embrace the Stroke Comeback Middle’s digital Caring Tree, which permits folks to honor somebody of their life with a star in change for a $25 donation to the nonprofit.
Inside designer Syntha Harris is providing a four-hour session for houses inside 20 miles of Vienna. Syntha Harris Interiors primarily supplies in-person conferences with masks required, however they’ll additionally accommodate shoppers who would favor to fulfill nearly.
“The difficult yr we’ve had in 2020 has put a brand new concentrate on the that means and use of our houses,” Harris mentioned. “Now they’re being utilized not only for household residing, parental work, however kids’s education as properly…The necessity to create a sanctuary the place we discover peace and have the flexibility to recharge is a vital a part of wellness.”
The complete Vienna Vacation Information may be discovered on the VBA website. All companies and nonprofits in Vienna are allowed so as to add promotions to the record till Dec. 31.
Workers photograph by Angela Woolsey