The Lincoln College agribusiness and meals advertising and marketing scholar mentioned she was “torn” about easy methods to spend her summer time break.
She may spend it engaged on her household’s 450ha farm in Herbert, about 20km south of Oamaru, or search work elsewhere, which could look higher on her CV.
She returned to the farm and set herself a aim of launching a brand new model to promote a number of the eggs laid by about 30,000 free vary shaver chickens there.
“I’ve been working all summer time to create Bowalley Free Vary.”
The model was launched on February 1.
The egg trade was altering quickly, so the launch “needed to be this summer time.”
“It was now or by no means.”
Her household already had contracts to provide eggs to Foodstuffs for the grocery store big to promote below its personal manufacturers.
The Bowalley Free Vary model allowed the Craig household it to inform its personal story, she mentioned.
Her great-grandparents, Ivan and Joyce, had a flock of 200 hens on a farm about 8km north in Maheno, from 1958.
Her grandparents, David and Linda, joined the enterprise in 1969 and began rising their very own grain in 1984.
Her mother and father, Brent and Bridget, joined the enterprise in 1995.
In 2015, the primary of the six trendy free-range sheds was inbuilt Bowalley Rd, therefore the model identify.
Her brother, Tim, left Ashburton and a job working at Rabobank to work on the farm from this month.
He’s set to marry his fiance, Jess Cairns, close to the farm early subsequent month.
“We’re moving into the fourth era now — which is nice.”
One other a part of the story behind the model are the sustainable farming practices on the farm.
The practices embrace:
The hen sheds being run on solar energy.
The farm rising its personal grain — a mixture of barley, wheat and rapeseed — to feed the chickens.
The hen’s manure getting used as a base fertiliser on farm paddocks.
Her household was pleased with its farm and wished to share the way it operated, she mentioned.
In a bid to be as clear as attainable, a QR code was on Bowalley Free Vary cartons so prospects may scan it to look at a stay stream from three cameras, situated in and out of doors the hen shed, to see the excessive degree of care given at any time of the day.
“Lots of people don’t belief the place their meals has come from, so now we have opened our doorways.”
She believed the stay stream was a New Zealand first.
Her household gave her full management to construct and launch the model.
“It was nice to have that freedom. It was quite a lot of onerous work and I discovered a lot — it was such an incredible expertise.”
She pitched to Foodstuffs why they need to distribute Bowalley Free Vary eggs from its Christchurch hub to its supermarkets throughout the South Island.
“I had the Foodstuffs presentation the identical week I had my exams — in order that was a giant full-on week.”
After the eggs hit grocery store cabinets, she went on a street trop throughout the South Island to introduce herself to patrons, and inform the story behind the product.
Because the launch, about 4 time extra eggs had offered than anticipated.
Consequently, the household had been working further hours grading eggs to fulfill demand.
She had questioned if she ought to return to start her remaining 12 months of research in Christchurch this week.
The model was “taking off” however she stored reminding everybody the brand new enterprise had been working for lower than a month.
Slightly than making any hasty choices, she would proceed her research and gather gross sales knowledge, evaluation it in six months to determine easy methods to evolve the enterprise.
“Hopefully there will probably be development — we might like to do extra at Bowalley Free Vary.”